Welcome to All Shades Covered! The new hair and beauty shopping destination for women of colour.
We’re a young, vibrant company passionate about supplying you with selected quality hair and beauty products. We truly believe every woman deserves to have a positive and transparent shopping experience, and ASC was born out of the desire to provide just that. We want every one of you to have access to quality hair and beauty products.
Based in the Victoria, London, our team is made up of young professionals who share a desire to see change in our community, so we dream big. Most of all we want you, the consumer, to be part of our journey to provide the shopping experience you deserve. We will guarantee great products, speedy delivery and someone on the other end of the phone for any questions you may have. When it comes to beauty, we've got you covered.