I Love Afro was born in 2008 by two ladies, Natasha and Sasha. We found sourcing beneficial products for our hair difficult. Products we had used for years claiming they provided moisture, nourishment, tamed the hair etc did the total opposite. As you can imagine learning to manage our hair took time and patience but with a real interest in this area we gathered vast amounts of information on maintaining a natural/curly textured mane, and before long we embarked on a journey creating our own products suitable to our hair needs.
After a period of research and trial an error, we put together our own range which we as well as close friends and family, have been using ever since. The products consist of the finest ingredients to encourage hair growth, manageability and elasticity and are all formaldehyde free, paraben free, SLS free, mineral oil and petroleum free. A mild preservative system is used where necessary so as to ensure freshness but without the abrasive effects of some of the commercially produced products on the market today. I Love Afro ensures every product is specifically formulated to assist the naturalite in their quest to maintain their beautiful mane